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Be in every MYOB deal, not just the ones that raise a hand

A high-intent visitor lands on myob.com. Your intent stack (6sense, Demandbase, RB2B, Clearbit Reveal — whatever you run) resolves them to a real person and pushes the signal to Lorikeet. Within seconds, an AI agent calls them with a soft, signal-aware opener grounded in what they were actually looking at. Qualifies on the call. Books a human SDR for the hot ones. Writes back to HubSpot. Pick a profile below and the agent will ring your phone.

Have the agent call you

Pick one of three visitor profiles, enter your mobile, and the AI will ring you within seconds.

Sarah Mitchell — Sole trader exploring
MYOB Business · SMB
Signal: visited /au/accounting-software, /au/payroll/small-business, and the MYOB vs Reckon comparison page · 4 sessions over 4 days · resolved to Botanical Brew Co. (independent café, Brisbane, 3 staff)
She's doing books in spreadsheets and a separate payroll app. End of month is painful. The agent opens with the payroll pain question, lands on MYOB Business AccountRight Plus, and offers the 30-day trial.
Role-play: be a curious cafe owner. "Yeah, payroll's a nightmare actually."
Mark Chen — Accountant in practice
MYOB Practice · AI
Signal: visited /au/accountants-bookkeepers, /au/accountants/myob-practice, and the "AI to manage your clients at scale" blog · 6 sessions in a fortnight · resolved to Meridian Accounting (Sydney boutique firm, 15 staff)
Partner at a boutique firm. Compliance is eating margin and the client list is growing fast. The agent opens with the workpapers pain, lands on Practice + the Silverfin AI workpapers piece, and offers a 30-minute specialist walkthrough.
Role-play: skeptical partner. "Yeah, manual workpapers are killing my senior staff."
Jenny Lawson — Mid-market CFO
MYOB Acumatica · ERP
Signal: visited /au/acumatica, the Acumatica vs Wiise comparison, and downloaded the "14 ERP system benefits" guide · resolved to Acme Manufacturing (AU mid-market manufacturer, 150 employees, multi-entity)
CFO running a legacy on-prem ERP. Consolidated reporting takes weeks and inventory visibility is broken. The agent opens with the reporting cycle pain, references Living My Way as a real customer, and offers a solution architect demo.
Role-play: time-poor CFO. "Reporting cycle. It's painful."

How it works

  1. Pick one of the three visitor profiles above and enter your mobile number.
  2. You'll get a call from a Lorikeet-powered AI agent within a few seconds — Australian voice (Emma).
  3. The agent opens by acknowledging what they were looking at — for example: "Hey Sarah, saw someone from your company was having a good look at our payroll for small business page earlier."
  4. Conversation runs through the qualification flow — pain question, product fit, ONE specific next step. Hot leads get a callback arranged. Everyone gets logged to #sales on Slack + a HubSpot engagement record.

What the call sounds like

Three conversations from three profiles. Pick a tab and walk the structure end to end — opener grounded in the signal, pain question first, one specific next step, then warm hand-off.

Sarah Mitchell · Botanical Brew Co. · viewed payroll for small business + MYOB vs Reckon

Opens with the signal

Acknowledges the actual page she was looking at. Soft. Gives her an out.

"Hey Sarah, it's the team at MYOB. Saw someone from your company was having a good look at our payroll for small business page earlier — just thought I'd quickly check in. Is now a good time for a quick chat?"

Leads with pain, not features

One question. Grounded in what most cafe owners with 3 staff are actually doing.

"How are you handling payroll and BAS at the moment — still in spreadsheets?"

Sends her off with ONE thing

Not a generic demo. The specific next step for her profile, plus the live promo.

"All good. MYOB Business is 94% off for the first 12 months at the moment — and you can keep your own data on the trial even if you don't buy. Want me to send the link?"
Mark Chen · Meridian Accounting · viewed Practice + Silverfin AI blog

Opens with the signal

Six sessions on Practice. He's serious. The opener says we noticed.

"Hey Mark, it's the team at MYOB. Saw someone from your firm was reading the AI-for-accountants piece earlier — thought I'd quickly check in. Is now an okay time?"

Leads with pain, not features

Specific to a boutique firm scaling fast.

"How much of your team's week is going into manual workpapers and compliance prep right now?"

Hot lead → callback arranged

If interest is real, doesn't pitch — books a specialist call. Logs to Slack + HubSpot + internal note in one tool sequence.

"Great. When would work for one of the Practice specialist team to give you a quick call? They'd walk you through the Silverfin AI workpapers piece directly."
Jenny Lawson · Acme Manufacturing · viewed Acumatica + downloaded ERP guide

Opens with the signal

Acumatica visitors are mid-market. Tone shifts — more peer-to-peer, less perky.

"Hey Jenny, it's the team at MYOB. Saw someone from your company was looking at Acumatica and downloading the ERP buyer's guide — thought I'd quickly check in. Have a couple of minutes?"

Names the pain a CFO actually has

Not generic. The two things that actually hurt with a legacy ERP.

"Where's the most pain in your current setup — is it the reporting cycle, or inventory visibility?"

Real social proof, real next step

Uses an actual MYOB customer story. Books a solution architect, not a generic demo.

"Living My Way scaled on Acumatica through the same multi-entity reporting pain. Worth getting one of our solution architects on a call to walk through how it'd land with you. What works this week?"

Where this plugs in

Three concrete outcomes, mapped to the MYOB GTM model. The agent qualifies on the call, hands off warmly when there's real intent, and feeds clean data back into HubSpot so SDRs spend their time on high-value conversations.

Expand coverage past the form-fill

Today, you're only present in deals where someone raises a hand. With intent-signal-triggered outbound, you reach the 50%+ of accounts that show real interest but never fill the form. Same SDR team, broader funnel.

Qualify before a human picks up

The agent runs structured qualification on the call — pain, fit, timing, decision-maker. SDRs only get the warm callbacks where there's real intent. The 90%+ SQL-conversion bar gets a lot easier when every meeting starts qualified.

Clean HubSpot data, every time

Every call ends with a structured engagement record in HubSpot — persona, page they viewed, pain identified, resolution, callback timing. No more SDR admin. Marketing gets clean attribution. Reporting stops being a guessing game.

How we built this

Four steps. Grounded in MYOB's actual product portfolio, real customer stories, and the way an SDR would qualify a real lead.

1

Scraped your site

Walked myob.com — every product page across Business, Practice, and Acumatica, plus the comparison pages and the AI-for-accountants blog. The agent grounds every reply in the actual page the visitor was looking at.

2

Built the qualification flow

One plain-English conversation flow with three embedded persona profiles. Pain question first, ONE next step, warm hand-off for hot leads. No generic demos. No deflection. Voice-tuned — 1-2 sentences per turn.

3

Wired up the integrations

Mock signal-source webhook from your intent stack. Real Slack post to #sales. Mock HubSpot engagement write-back showing the exact payload — persona, page viewed, resolution, callback time. Production version drops the mocks.

4

Stress-tested it

Thirty conversation scenarios — happy path, busy, voicemail, pricing, competitor, skeptic, monosyllabic — re-run multiple times. The same suite runs every time the flow changes, so regressions get caught before any real prospect hears them.

What's next

How this lands in production. Same agent, plugged into your real intent stack and your real HubSpot.

1

Connect to the real signal sources

Replace the mock webhook with your live intent stack — 6sense, Demandbase, RB2B, Clearbit Reveal, Common Room, or whatever you settle on. Lorikeet is signal-source-agnostic. No LinkedIn dependency.

2

Phase 1 — read-only HubSpot enrichment

Lorikeet calls qualified intent signals and writes engagement records back to HubSpot. No SDR routing yet. Marketing watches CSAT, qualification accuracy, and call-acceptance for two weeks.

3

Phase 2 — qualified callbacks into the SDR queue

Hot leads route directly into your SDR meeting calendar via HubSpot. SDRs only get warm-transferred conversations with full context. The 90%+ SQL-conversion bar is now measurable.

4

Scale across products and regions

Same workflow, more profiles — branch into different MYOB Business segments, Practice partner motions, and Acumatica industry verticals. AU first, then NZ. Same simulation suite catches regressions across the lot.

Why this answers the ask

Six things baked into how Lorikeet works — relevant to the SDR model you're evaluating.

Signal-source-agnostic

Not tied to LinkedIn data. Lorikeet ingests signals from any provider — 6sense, Demandbase, RB2B, Clearbit, Common Room, Clay, or a direct webhook. The data quality question lives with your intent stack, not with us.

HubSpot-native

Every call writes a structured engagement back to HubSpot. SDRs work from the same CRM they already use. No new tool to learn, no duplicate records to reconcile.

Australian voice + accent

Emma — Australian accent, calm and direct. Plain English. Tuned for MYOB tone of voice. AU spelling on the call summary. NZ accent available when you expand across the Tasman.

Voice + chat from one config

The same workflow that runs outbound voice can run inbound chat on myob.com. Same brand, same product knowledge, same hand-off rules. No double-builds.

Simulation-driven safe changes

Every tweak to the agent re-runs the conversation suite automatically. Regressions are caught before any real prospect hears them. No need to pause SDR coverage to fix a prompt.

Multi-region data residency

Lorikeet runs in Australian, American, and European regions. AU prospect data stays in AU. Same setup serves NZ from AU, and the global expansion conversations from the right region.

Want to see this on real signals?

Happy to walk through the integration architecture, the simulation suite, and how this would plug into your existing HubSpot + intent stack.

Talk to the team